To develop and implement customer-centric strategies, banks need to provide a consistent brand experience to prevent customers from switching to rival banks. Journal of Business, 64 4 , p. documentary writers needed The paper offers an updated literature review of this important research topic, providing a classification of brand equity models focusing on consumer based models. Journal of Marketing, 65 2 , p.
European Journal of Marketing in press. Journal of Marketing, 70 1 , p. buy an essay letter to a friend The value of brand equity. Conceptualization of customer based brand equity in financial service sector. Industrial Marketing Management, 40 3 , p.
Measuring consumer-based brand equity—evidence from Albanian banking sector. Consumer-based brand equity in banking industry: California Management Review, 46 3 , 6 —
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Remember me Forgotten your password? Development and Validation of a Measurement Instrument. A verification approach in the beverage industry in Turkey. Competition with switching costs and network effects. Building, Measuring and Managing Brand Equity.
Journal of Management Systems, 16 3 , p. Journal of Marketing, 65 2 , p. Brand Equity as a Signaling Phenomenon. Consumer brand equity in a cross-cultural replication: Is Value in the Eye of the Beholder?
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The concept of brand equity has gained in popularity since the s, and since then, the field has undergone significant development. Journal of Marketing, 57 1 , p. phd thesis cover page sample Metrics, Methods, Findings, and Future Directions. Consumer-based brand equity in banking industry:
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Tourism Management, 30 2 , p. Proposal for Conceptual and Methodological Improvements. Customer and supplier perspectives. Banks have adopted various customer-centric strategies in order to develop a positive perception in the minds of customers. Competition with switching costs and network effects.
Sage Publications, Beverly Hills. Building, Measuring and Managing Brand Equity. Journal of Marketing, 68 1 , p. Skip to main content.