Research papers on customer based brand equity

To develop and implement customer-centric strategies, banks need to provide a consistent brand experience to prevent customers from switching to rival banks. Journal of Business, 64 4 , p. documentary writers needed The paper offers an updated literature review of this important research topic, providing a classification of brand equity models focusing on consumer based models. Journal of Marketing, 65 2 , p.

European Journal of Marketing in press. Journal of Marketing, 70 1 , p. buy an essay letter to a friend The value of brand equity. Conceptualization of customer based brand equity in financial service sector. Industrial Marketing Management, 40 3 , p.

Measuring consumer-based brand equity—evidence from Albanian banking sector. Consumer-based brand equity in banking industry: California Management Review, 46 3 , 6 —

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Remember me Forgotten your password? Development and Validation of a Measurement Instrument. A verification approach in the beverage industry in Turkey. Research papers on customer based brand equity Competition with switching costs and network effects. Building, Measuring and Managing Brand Equity.

Journal of Management Systems, 16 3 , p. Journal of Marketing, 65 2 , p. Research papers on customer based brand equity Brand Equity as a Signaling Phenomenon. Consumer brand equity in a cross-cultural replication: Is Value in the Eye of the Beholder?

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The concept of brand equity has gained in popularity since the s, and since then, the field has undergone significant development. Journal of Marketing, 57 1 , p. phd thesis cover page sample Metrics, Methods, Findings, and Future Directions. Consumer-based brand equity in banking industry:

Upper Saddle River, NJ: Berthon, Pierre, Hulbert, James M. International Journal of Research in Marketing, 10 1 , 9 —

Industrial Marketing Management, 40 3 , p. International Review of Business Research Papers, 3 5 , — Journal of Consumer Psychology, 7 2 , p.

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Tourism Management, 26 4 , — Journal of Business Research, 52 1 , p. Determinants of Customer-based Brand Equity: Journal of Advertising Research, 40 6 , — Upper Saddle River, NJ:

Tourism Management, 30 2 , p. Proposal for Conceptual and Methodological Improvements. Research papers on customer based brand equity Customer and supplier perspectives. Banks have adopted various customer-centric strategies in order to develop a positive perception in the minds of customers. Competition with switching costs and network effects.

Sage Publications, Beverly Hills. Building, Measuring and Managing Brand Equity. Research papers on customer based brand equity Journal of Marketing, 68 1 , p. Skip to main content.


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